Stringkini Makes He Smile

Hell they didn't invent it, but they sure as sh*t made it sexy. Does anyone make a sexier commercial then VS? Can someone say Cheeky-Heaven?
-He

› Read More

Forget Spring, Get Ready for Summer...

In keeping with the theme of it finally getting above the freezing point in NYC, He thought now was a great time, since most of you ladies are just starting to think about bathing suits, to give you a little reminder of what needs to happen. Last summer was the start of the the Cheeky Bottom Revolution. This summer we finally take over. Enough of these granny p*nty style underwear, enough! If ya got an ass, any ass at all, and it looks half decent, this world deserves to see it in a Cheeky Bottom. Excuse no more, He wants Cheeky and He wants it everywhere. He has already done posts on plenty of brands that feature the cheeky bottom: Tavik, Indah, Beach Bunny, so there is no reason for you not to know where to get them.
-He

P.S. You can Tag Fashion by He in your Facebook Pictures for instant approval status.

› Read More

Thank You...Indah Clothing

(pics from indah, shopbop, planetblue)

He is gaga for Indah. Then again anyone putting out a Cheeky Bottom is gonna bring a smile to He's face. Not quite sure they still only have 2010 Collections on their website and nothing for 2011, but gotta imagine more good things coming from this brand. Lots of crochet, cheeky bottoms, sheer and other stuff that makes He want to be in California on a beach. Still a small brand that you might not have heard of yet, but leave it to He to bring you into the Know.
-He

› Read More

Speedo Goes Mainsream...For a Minute

FINA (Federation Internationale de Natation) made a change in rules preventing the use of body suits in competitive swimming, the Speedo LZR Racer suit--worn by the likes of Michael Phelps--became surplus overnight. Fortunately, teams of students from the London College of Fashion, University College Falmouth and the University of Huddersfield have recreated the material into innovative, creative concepts in green fashion. -TreeHugger

Not bad, not bad at all. He will give these college kids some credit, they actually made these bathing suits look half decent. Only problem is they probably aren't Cheeky Bottoms and if your gonna look like these girls and not go Cheeky, then He doesn't even want to know you.
-He

› Read More

He has a "Wild Heart" for GU...

He worked with Gypsy Underwear a few months ago on a Giveaway, but since then Gypsy has released their 2010 Winter Collection, that is of course still He Approved. Cheeky Bottom was the name of the game in their Summer Collection, so don't think for a second it went anywhere. "The new collection is a dreamy mix of tie dyes & lace." Dreamy, couldn't agree more.
-He

P.S. If He gets a decent number of comments in this post, He can guarantee another Gypsy Underwear Giveaway! Hows that for ArmHe Love!



photography by DaejaFallas
www.daejafallas.com

› Read More

Fall is Coming...Get All Wet...

Here is the deal, the weather is getting cooler, summer is almost over, but that in no way means that the end of bathing suit season has hit yet. In fact, bathing suit season is still going strong. All Wet Beachwear sent He a bathing suit, typically a blogger would post a pic of them in the bathing suit, but let's all just agree, that He in a two piece would not be the best thing for Fashion by He. Forget the fact that He is not putting on the bathing suit, what made He happiest was the fact that they took the time out to send He a Cheeky Bottom. Half the people that reach out to He ask if He will wear the gift in a blog post. WTF, did you even take a second to read the title of this blog? Respect the King, goddamn it. Anyway, Fall and Winter are just as much bathing suit season as the summer. Why? There is no better time for a vacation then when its f*cking snow or sleeting all over NYC. Do everyone a favor and make sure the Cheeky Revolution continues all year long. All Wet Beachwear sent He the bathing suit pictured, and that's a f*ckin hot bathing suit.
-He

› Read More

FashionGIVEAWAY by He...Gypsy

It's everyones favorite time again, Giveaway Time! You can get your very own pair of Gypsy Underwear.

"Gypsy is a unique line of hand designed underwear and was born from lazy saturday mornings and the search for the perfect pair of cute sexy undies. The style is inspired from my love of all things beach and the line grew out of a free-spirited lifestyle - the sand in my toes, a cold dip in the ocean, freckled skin and smiles, bleached out hair in the sun and flowers everywhere."

When they went out to design that lazy Saturday morning underwear with a beach theme, they nailed it on the head with these. Want to have He wake up with a smile on his face on a weekend morning. Try bringing He a cup of coffee in bed wearing a pair of these. HE approved!

Now that we know what we are playing for, here is how to win. You MUST be a follower to win. Leave a comment, Retweet @watafashion, Become a Facebook Fan. The winner will be announced next Friday. He is probably going to need a picture to confirm the winner as received them.

-He

› Read More

This Does Not Count as a Crop Top...

Just an FYI. This is not a crop top, just like this was not a Cheeky Bottom.

-He

P.S. He has a pretty cool Giveaway lined up for tomorrow! Stay Tuned.

› Read More

This is NOT a Cheeky Bottom...

He has been a big supporter of the Cheeky Bottom, but He just wants to make sure everyone is clear on one thing before summer ends. This is NOT to be considered a cheeky bottom. This is a child's bathing suit on a full(ly) grown(overgrown) woman. He is glad we are all now on the same page.
-He

› Read More

ArmHe: "Anything For He"...That's the Spirit!

"flashy1ights: anything for @watafashion"

That's a Cheeky Bottom! See members of the ArmHe are not only taking He's advice but they are sending He pictures to prove it! Still waiting on the cheeky bottom part of the picture...hmm.

Did you know you could be on Fashion by He? Sumbit your pics to watafashion@gmail.com Twitter (@watafashion) or Facebook and you could see yourself on Fbyhe. It's that easy.

-He

P.S. Do you live in NYC or nearby, You better RSVP for the hottest party of the year - He presents the Fashion by He party, RSVP to the HE Party.

› Read More